Done-for-you strategy.A plan your team can put to work.
Trace researches your business, customers, market, competitors and performance, then turns it into a tailored organic growth strategy and an easy to follow action plan. Less guesswork. More “here’s what to do next, to get more clients online.”
We know you’re busy, so we do the heavy lifting. You give us 15 minutes and a few quick sign-offs.
- Business owners & startups
- In-house teams
- Agencies
Your free starter strategy is emailed to you. No card, no commitment. It’s separate from the full platform and its quarterly reviews.
You know your business.Trace shows you how to grow it organically.
You bring
- ✓ Your customers
- ✓ Your goals
- ✓ Your expertise
- ✓ What makes you different
Trace analyses
- Performance
- Competitors
- Market shifts
- Your website
- Search visibility
- Current best practice
You get
One strategy. One tickable to-do list.
Every task is prioritised and explains what to do, why it matters, who owns it and where to start.
The full plan goes beyond SEO. It covers the whole organic customer journey, and it’s reviewed every quarter so it keeps up with you.
We know you’re busy.We do the heavy lifting.
Trace and our team do the research, the analysis and the strategy. You stay in control without it taking over your week.
- About 15 minutesAnswer the surveyTell us about your business, customers and goals. That’s the biggest ask, and it’s a short one.
- A few minutes eachSign off each phaseWe do the research and write it up. You check it, tweak anything that’s off and approve it.
- The end resultA tickable to-do listPrioritised tasks for your growth, in plain English, so you always know what to do next.
No more guessing, wondering or feeling overwhelmed.
So, who’s itFor?
Whether you’re doing it all yourself, leading a team or looking after a roster of clients, Trace gives you the same thing: a clear, evidence-led way forward.
The full journey.Eleven stages.
One clear plan.
We do the research at every stage, and each one builds on the last. You just sign off each phase, which takes a few minutes, and anything you approve carries forward, so you never repeat yourself.
- 01OnboardingA guided conversation and an approved business summary.
- 02Commercial entitiesAgree the products, services and categories that matter.
- 03CompetitorsSearch-led analysis of who you’re really up against.
- 04Audience & personasWho you’re talking to, and what they need to hear.
- 05Market analysisTAM, SAM and SOM, with every assumption flagged.
- 06Sentiment & reputationHow people talk about you, and your space.
- 07Organic best practiceWhat good looks like right now.
- 08Website & SEO auditYour site, search and wider organic presence.
- 09GEO / LLM visibilityHow you show up in AI-generated answers.
- 10Pathfinder StrategyAll the research, brought together into one direction.
- 11Implementation planTasks, owners, timelines, hours and tracking.
Step 1 · Your context
Whose business are we growing?
My own business
One business, kept simple.
A client business
Separate agency workspaces.
Company name
Website
What makes you different?
No generic templates.Your context comes first.
It starts with a friendly survey that literally takes about 15 minutes. Trace writes up a summary of your business, and you sign it off before it goes any further.
Once it’s approved, that knowledge carries forward into every stage. Say it once. Use it everywhere.
Then it gets practical.What. Why. Who.
And what’s first.
The end result is an easy to follow, tickable to-do list, with your growth tasks in priority order. Every task comes with an owner, a target date and estimated hours, so you always know what to do next, without depending on an agency forever.
- ✓ Priorities
- ✓ Owners
- ✓ Target dates
- ✓ Hours
- ✓ Progress
Pathfinder Strategy
Your next moves
- ✓Rewrite the services page introMarketing lead · Wk 2 · 3hHigh
- ✓Answer the top five customer questionsContent writer · Wk 3 · 6hHigh
- Fix missing page titlesWeb partner · Wk 4 · 2hMedium
- Ask happy clients for reviewsOwner · Wk 5 · 1hMedium
Illustrative example. Not real client data or a workload promise.
Keep the direction current.Review. Learn. Reprioritise.
Markets move. Competitors change. Best practice shifts. Every quarter, your strategy is reviewed against your performance, competitors, market and current best practice, so the plan never goes stale.
The free starter has no ongoing commitment
- 1ReviewPerformance, competitors, market and best practice.
- 2LearnWhat’s working, what’s changed and what’s new.
- 3ReprioritiseA refreshed plan for the quarter ahead.
…and round again, every quarter.
Start small. Start free.Your starter strategy.
Share your details and website. Our team reviews it and emails you a starter strategy with:
- ✓ Clearer direction for your business
- ✓ Initial content and visibility opportunities
- ✓ A practical next step
It isn’t the full research programme. If you’d like to go deeper, we’ll talk about that separately, with no pressure.
Good questions, forPeas of mind.
The honest answers, before you start. Something else on your mind? Just ask.
What’s included in the free starter strategy?
A starter strategy prepared by our team, covering your priorities, content and visibility opportunities, and practical next moves. It doesn’t include the full 11-stage research journey, the Trace workspace or quarterly reviews.
What’s in the full platform?
The cumulative research journey, from onboarding through competitors, audience, market, reputation and audits, all feeding the Pathfinder Strategy and a detailed implementation plan.
Is it for agencies or in-house teams?
Both. Agencies get separate client workspaces and a portfolio view. Business owners get a simpler, single-business experience.
Does “done-for-you” mean you do all the work?
The strategy is done for you. We do the heavy lifting on the research, analysis and planning, with your input along the way. You, your team or your partners then work through the to-do list. If you’d like help with the tasks themselves, we scope that separately.
How much of my time does it take?
Very little. The survey takes about 15 minutes, then each phase takes a few minutes to read and sign off. We know you’re busy, so everything else is on us.
How does the plan stay relevant?
In the full programme, the strategy is reviewed every quarter against your performance, competitors, market and current best practice. The free starter has no ongoing commitment.
Are results guaranteed?
No. No one can honestly guarantee rankings, AI citations, leads or revenue. Trace gives you a clearer, evidence-led plan. What happens next depends on your market and the work that follows.